Feb. 20 message, the third week in February, the Beijing holly leaf spring Palace Bridge, the United States can be described as lively exception, guests come from far apart to be filled all the hotel rooms. Since February 19, 2009, home appliances to the countryside where the third round of the tender, and had three different, this time to a lot of PC manufacturers.
Prices do not surprise
19, seven in the morning, Qinghua, head of household appliances to the countryside Regular Variation Project Working Group came to the hall. But he was not the earliest, and most of the PC business heads have arrived at 7:00 before the Schænbrunn Palace.
Regular Variation imagine the scene, the situation is not so good, too many guests for attendants some running around in circles, but also Wu did not think that he came to the venue not only familiar with Lenovo, Founder of colleagues, there are many strange business - companies involved in computer countryside total of 21.
7:30, representatives of various companies holding a thick succession of tender, hand over to a designated location with the crystallization of the instruments they want. Then the long wait. Regular Variation and his colleagues listened to the first opening of the 22 air-conditioned corporate statements - 8 minutes each business.
Halfway, turn the leadership realized that this continues I am afraid that the computer business presentation to the afternoon. So to speed the process, all companies reported only a model and price.
10:50, singing marked the end of air conditioning. A short break for 10 minutes. Lead the computer maker into a household electrical appliance enterprises.
11:05, computers countryside marked the official start to sing.
11:08, the first presenter Malata debut, then a glory from the Guangdong (voice); The third stage is that Haier, each of the following companies in accordance with the order to pay a tender bid to own the product type, price and has 11 published the tender area. ASUS finally a business model and the last quoted price, the time just landed 11:55.
No surprises, no surprises, and no surprise, the audience of all companies calculate your price, it is also thinking about his next move.
If there are accidents, some enterprises may forget to sign the statement, if an accident may be some unknown company is also involved in bidding. However, products and prices in the domestic PC business have not reported a staggering price, many PC makers are reportedly out of several close to the 3,500 yuan price cap products.
Regular Variation computer with the same side as saying, "Each brand maintains its own original price positioning."
Artesyn Technologies received information indicating that China PC prices butcher Shenzhou computer desktop quoted the lowest price 1998 yuan; and Hewlett-Packard and Dell to report slightly more expensive models, the lowest close to 3,000. Taiwan-based BenQ's flagship high-end brand, three models priced at close to 3,500 yuan, Asus and Acer's products to 2,999 yuan as a starting.
At this moment the price advantage of domestic brands once again appeared, in addition to the Shenzhou, the same side with 2298 yuan desktops, 13% discount, the price of close to 2,000 yuan. Configuration of 17-inch LCD, 1G of memory and 160G hard drive and DVD drive, and Intel dual-core processor. And with a 3,499 yuan in rural areas side computer, equipped with high-end models have the Intel E5200 processor, 2G memory, 320G hard drive and 19-inch LCD display.
Public Enemy - Lenovo
The next 10 days will be intense. Although the companies are on the winning bid of confidence, despite all the messages are that the chances of winning will be very high. However, those who will inevitably lose out there. And the publication of tenders is also just a start, it just proves that the companies have qualified to rural areas, but rural areas during the product, channel, service competition, no one can see who won.
Haier Computer Project Leader ancient countryside Shun Lin said the next most likely occur while provinces and municipalities in the same area, there are dozens of brands more than ten models on the same stage competition. He also revealed a good news for consumers - the tender price is the maximum, manufacturers will make adjustments according to specific circumstances, and no limit on the number down.
Haier future market confidence, Lin Shun in ancient view, the majority of farmers are not familiar with the configuration for the PC, to promote the ultimate factor in their choice or a brand. In the tender of the major PC companies, Haier and Lenovo has no doubt increased brand recognition, the two have been impressed enough to buy the rural market holds more than 70%.
The domestic PC makers with another party also pointed to rival Lenovo. Regular Variation, said the computer to the countryside than in the sales network and service capabilities. Products can also go channel is also key, and the proper channels with the side's secret weapon. Combination of factors to ensure that the first group with the side.
Meanwhile, the price is also up and down with side a great article. According to figures obtained by Tencent Technology, offer desktops with the parties, is the second lowest after the Shenzhou as its desktop 2298 yuan deducted 13% of the rebate, the price of close to 2,000 yuan, but also with the side Less than 2,700 yuan of the Internet in this, and configuration than the above-market sales model.
But in the notebook category, the Asus and Acer have quoted the very competitive prices. Both Taiwan-based enterprises for rural areas the market, are put in very strong team day and night to produce a tender. But analysts also pointed out that in the channel market, they and Dell, HP may occur as a short board.
Afford to lose the computer to the countryside
For yesterday's tender, Lenovo and Founder are still silent, except that participation, but did not disclose more information. Insiders pointed out that the more the more this attitude shows the importance of its home appliances to the countryside. Negative growth in the overseas market associations, and less than 2008 sales forecast of Founder Technology, can not be in such major projects of any mishap.
Founder president of the Blue Ye said, the domestic enterprises to survive tough, everyone afford to lose such a great business opportunity. In February the countryside is Blue Ye appliance main line of work. The problem of the countryside after yesterday's bid only a beginning.
In the channel, since the policy is not yet clear, individual are waiting, at the same time being fully roll out their networks.
In attracting consumption, individual it appears very optimistic. PC business that the computer has become one of the peasants dowry, while education, entertainment, and comparisons of the heart will also become a selling point the computer to enter the rural market. In addition, several technology experts Tencent accepted
Tender companies were interviewed also pointed out that about 20 million migrant workers to return home to the countryside is also important to promote the computer group.
Prepare the computer to the countryside for weeks has finally come to an end, after whom stay up late, flying in from Beijing headquarters and the staff has finally been a few days holiday. However, after a short break, they ushered in will be another tough battle. If no industry expected
Most of all bidding companies most of the models will be nominated, in addition to a number of channels is weak and a strong corporate brand penetration, the majority of the strength of enterprises are tied. Is to use price cuts or channels, is bundled with the carriers or through built-in software package to attract consumers, the next step, be more bother than ready to bid.
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